About the course

In this self-paced course, you'll learn how to build an authentic LinkedIn brand, create a content strategy that fits your lifestyle, and explore ways to monetize your expertise while keeping your day job. Learn on your own schedule and put what you learn into practice at your own pace. Led by Jalonni Weaver, a LinkedIn educator with 430,000+ followers, this course will help you define your value, grow your network, and position yourself for opportunities like brand partnerships, speaking engagements, and career advancement. No massive following required. No influencer lifestyle needed. Just a strategy, the right tools, and the courage to begin. What You’ll Learn - Build a brand beyond your job title. Learn how to show up authentically on LinkedIn while supporting your current career and future goals. - Create content with confidence. Develop your content pillars, discover your unique voice, and use the Proof, Pattern, Point framework to create engaging posts. - Turn visibility into opportunities. Build meaningful relationships, attract professional opportunities, and position yourself for potential brand partnerships. - Build a sustainable content strategy. Use AI tools, practical templates, and a 30-day posting challenge to put what you learn into practice. - Learn alongside a community. Connect with other self-paced learners who are building their personal brands, share experiences, and encourage one another throughout the journey. - Receive personalized feedback. I’ll review your assignments and provide feedback to help you strengthen your personal brand, refine your content, and confidently apply what you’re learning.

Curriculum

5 Chapters · 35 Lessons

    1. (Included in full purchase)

      Welcome to Authentic LinkedIn Branding & Monetization: Stand Out Without Losing Yourself!

    2. (Included in full purchase)

      Tools You'll Need

    3. (Included in full purchase)

      How to Use the Community & Submit Assignments

    1. (Included in full purchase)

      Your Brand Is Bigger Than Your Job Title

    2. (Included in full purchase)

      Your Range Is the Strategy

    3. (Included in full purchase)

      Turn Your Profile Into a Resource, Not a Resume

    4. (Included in full purchase)

      Your Brand Is an Asset to Your Company Too

    5. (Included in full purchase)

      How Your Brand Can Land You a Job

    6. (Included in full purchase)

      Bonus Content: Building a Recognizable Personal Brand With Brenda Baran

    7. (Included in full purchase)

      Assignment 1: Build Your Brand Foundation

    1. (Included in full purchase)

      From Pillars to a Real Posting List

    2. (Included in full purchase)

      Turning Your Experiences Into Content

    3. (Included in full purchase)

      Every Tool In Your LinkedIn Toolbox

    4. (Included in full purchase)

      Give It Away to Build It Up: Why Free Value Generates Real Leads

    5. (Included in full purchase)

      30 Days, One Habit That Changes Everything

    6. (Included in full purchase)

      Assignment Part 1: Your First Post of the 30-Day Challenge 🎉

    7. (Included in full purchase)

      Part 2: Turn Your Experience Into LinkedIn Content

    8. (Included in full purchase)

      Practice Assignment: Put Your LinkedIn Toolbox to Work 🛠️

    1. (Included in full purchase)

      Create More Content Without Constantly Creating New Ideas

    2. (Included in full purchase)

      Yes, That Counts As Content Too

    3. (Included in full purchase)

      A Posting Workflow That Actually Sticks

    4. (Included in full purchase)

      Building With an AI Agent: Your Content Assistant

    5. (Included in full purchase)

      Lesson 4 Assignment - Train Your AI Content Assistant

    6. (Included in full purchase)

      Posting Safely and Authentically While Employed

    7. (Included in full purchase)

      Practice Assignment: Build Your Sustainable Content System 🔄

    1. (Included in full purchase)

      Part 1: From Content to Community

    2. (Included in full purchase)

      Lesson 1 Assignment: Bring One Back — Repurpose Your LinkedIn Content

    3. (Included in full purchase)

      Lesson 5 Assignment: The Engagement Fix — Diagnose, Rewrite & Build Your Routine

    4. (Included in full purchase)

      Lesson 3 Assignment: Build Your Outreach — Intentional Networking

    5. (Included in full purchase)

      Part 2: Growth & Monetization Module

    6. (Included in full purchase)

      Assignment: Turn Your Expertise Into a Digital Product

    7. (Included in full purchase)

      Optional Assignment: Build Your Brand Partnership Pipeline

    8. (Included in full purchase)

      Assignment: Build Your Audience & Newsletter Strategy

    9. (Included in full purchase)

      Assignment: Build Your Media Kit & Determine Your Rates

    10. (Included in full purchase)

      Activity: Know Your Numbers, Own Your Value

Who This Course Is For :

- Corporate professionals who want to build a personal brand without jeopardizing their careers. - Creators and side-hustlers who want to explore brand partnerships and monetize their expertise. - Beginners who feel overwhelmed, struggle with consistency, or don't know what to post.

What's Include:

- On-demand lessons: Revisit course materials and recordings at your convenience. - Brand Foundation Worksheet: Define your positioning, content pillars, and personal brand direction. - 30-Day Posting Challenge: Turn lessons into action with a practical content plan. - Custom AI Brand Assistant: Learn to use ChatGPT or Claude to brainstorm and draft content that reflects your voice. - Brand partnership resources: Explore media kits, outreach templates, and strategies for communicating your value. - Lifetime course access and certificate of completion: Revisit eligible course materials and receive a certificate upon completion. What You'll Need: - An active LinkedIn account. - Access to ChatGPT or Claude. Free accounts are a suitable starting point for many activities. - A willingness to learn, experiment, and develop your own voice. - No large audience or additional paid software is required to begin.

Why I Am Teaching This Course?

Hey, I’m Jalonni Weaver! I’m a Talent Acquisition professional, LinkedIn brand educator, and creator who believes you don’t have to quit your 9-to-5 to build something for yourself.  I’ve built a personal brand and a community of more than 430,000 people on LinkedIn while maintaining my corporate career, turning my knowledge, experiences, and expertise into opportunities beyond my paycheck.  Through content creation, brand partnerships, speaking engagements, and digital products, I’ve learned firsthand what’s possible when you stop treating your job title as your entire identity and start investing in the value you bring to the world.  Now, I want to teach other corporate professionals how to do the same. My mission is to help you build a personal brand, increase your visibility, and create opportunities beyond your 9-to-5 without feeling pressured to quit your job, become an influencer, or lose yourself in the process. You can love your career and still build something that belongs to you. I’m here to show you how!

Is This Course Right for You?

This course is for people who want to build a meaningful personal brand, not chase overnight success. It's not a promise of instant income, guaranteed brand deals, viral posts, or immediate job offers. You'll learn practical strategies you can apply to your own goals, but your results will depend on your effort, circumstances, and opportunities. If you're looking for someone to write every post for you, this isn't a done-for-you service. You'll learn to build your own voice and use AI to support your creativity.